Managing your blog and social media presence can quickly get out of hand if you don’t have a system in place. When I launched my site in 2013, I’ll admit, I was all over the place. All the experts said that you must have a content calendar to help you plan and be strategic about what you’re posting. But I never found a template I could stick with. Consistently leveraging it was tough until I finally created my own template which has made consistency a breeze. If you’re struggling with being consistent about writing your blog or digital presence, a content calendar will save you time and a headache and here’s why.
If you are unfamiliar with what a content calendar is, it is essentially a one stop shop for all things related to your website.
- It contains essentially all of the details of what you plan to post on your site
- Establishes how you will promote it on social media.
- It can be as detailed or as simplistic as you want it to be
As you gain traction with your readers, you must remain consistent to keep them engaged. Sporadically posting content won’t cut it. I plan my content one quarter (3 months) in advance. This enables me to not only write content in advance, but to pivot my timeline as needed based on my readers needs.
A content calendar especially proves valuable if you have more than one outlet. I communicate with my readers via my blog, Newsletter, Periscope, Youtube and my Podcast. One tab of my calendar has a monthly overview of my content. For me, giving each month a theme helps to ensure that all my outlets are consistent and relate. I’m able to plan my weekly blog posts, email blasts, Periscope broadcasts and monthly podcast around that theme so my audience is able to still get the knowledge no matter what their learning style is.
I’ve created a content calendar template that you can access for free within the Bombshell Brand Library on my site! Click HERE to join #HERmovement and get instant access.
I’m providing it to you as an Excel file so you can customize to your needs. Add your brand colors and logo to the spreadsheet. Making the content calendar aesthetically pleasing helps me to actually use it more often.
Tell us in the comments, how has using a content calendar helped your brand?