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Sourcing For Creativity In A Start Up Business

So you’ve caught the entrepreneur bug? Do you have the burning desire to start an innovative business that will WOW consumers? If so, you may be facing a bit of difficulty in deciding how to brand, market and maintain your presence. Often times aspiring business owners have the necessary tools in creating the best version of their business but the problem may be that one may not have the sources to develop a unique plan to execute or even start a foundation to curate their ideas. Well, good news, there are proven ways to creatively start up a new business venture.

According to TheFourHourWorkWeek, one great way to create an innovative business venture would be to simply explore what frustrates you then figure out a way to correct it. In most cases, business ideas can develop through having a problem that prospective consumers may encounter in their everyday lives. Even as an established business, your market can expand by keeping your ears open. As an entrepreneur, you must be willing to explore those frustrations with an optimistic frame of mind and for the purpose of finding a solution. With this being said, it’s not so much about inventing a new idea, but developing an effective problem solver within your niche.

Another very important way of sourcing for your business idea is through conversation. Becoming the next trailblazing entrepreneur requires understanding of one’s pain, happiness, hardships and successes. It really pays to listen. Your business idea may not be the first topic of choice, but be open with all sincerity to the issues (or lack thereof) that people discuss. In many cases, the best way to generate a beneficial conversation geared towards your sourcing efforts would be by traveling. There may not be a need to travel out of state, or out of the country. It may mean heading over to a nearby town to a network event or occasion that will bring out like minded individuals. It’s kind of like killing two birds with one stone. According to, traveling will induce,

new sounds, smells, language, tastes, sensations, and sights spark different synapses in the brain and may have potential to revitalize the mind.”

Sourcing for creative business ideas can be fun, and should be enjoyable. Experiencing the highs and lows of your journey can also be beneficial to a potential service/product based business you could possibly fall in love with. The most important aspect in any of your steps towards finding your creative niche would be to stay consistent in your efforts. You may just be starting out looking for a business idea or have already found one but are unsure. Nonetheless, you must never cease the pursuit of resources. Research is the primary source to whatever it is you are searching for and holds no boundaries on how that can be accomplished.

“Continuous learning is the minimum requirement for success in any field.” – Dennis Waitley

TX Licensed Real Estate Agent and Founder of Nigerian based non profit, Echoes of a Kora; The African Elementary School Project. She is also the owner of @iamhermovement.


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