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The Importance of a Social Media Bio

The ways of marketing and connecting with consumers looks nothing like it did 10, 20 or 30 years ago. What used to work can now come off as outdated, and what might seem trivial is actually pivotal. When I do brand writing for my clients I notice that one area that is usually overlooked is the social media bio. Yes, that small snippet of 150 characters that is the perfect opportunity to highlight what you do, if you take advantage of it. Below are my top three ways to make it work for you.
Get vision clarity.
If you don’t know what you’re trying to express, there is no way you’ll be able to articulate it to others. It is especially difficult to word what you want to say in 150 characters or less. This is why you have to know what’s needed and what’s not. You have to get to the point and answer the question of who you are and what you can do for someone in the clearest way possible.
Get rid of cutesy, overly deep, or vague phrases. 
It may seem clever to you, but if your account is a business account used to engage with potential clients you may need to reassess if it’s doing anything for you. People don’t have time to figure out what you’re trying to say. You have to really ask yourself if what you’ve included makes sense and serves a purpose. This isn’t to say you can’t have personality intertwined into the wording, but don’t rely solely on it.
Learn how to speak about your brand in one sentence if possible. 
I always ask my clients what their one-liner is. You have to have one. It’s the elevator pitch of today. Ironically being able to create a concise and effective one-liner statement is truly one of the hardest things to do because it requires a super clear and streamlined approach. But a good one-liner is the beginning of a great social media bio.
Take a look at your social media bio portions and do a little assessment. Is there consistency among platforms? Does everything you share serve a purpose? Are you helping people associate you with what you do? If not, it’s definitely a great idea to take some time and let it evolve to the next level. I promise you’ll see an increase in consumer engagement.
Ashley is a Brand Writer + Strategist running Sacred Rebel, her own development studio for female creative visionaries. You can learn more about her and Sacred Rebel, by exploring www.sacredrebel.co, or follower her on Instagram @sacredrebel

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