When you’re an entrepreneur, it seems like there’s a never ending list of things to do. Disconnecting can be difficult, especially when you’re in the early phases of building your business. It is hard, but not impossible. You can take time away to recharge and come back better than ever. Your business doesn’t have to pause while you’re away, if you have the right systems in place. The key is automation. Automation will allow you to maintain your social presence, communicate with your customers and make sales while you’re relaxing on the beach. Here are a few tools and techniques you can leverage to maintain functionality while vacationing.
- Blogging – Pre-write your blogs and upload them to your platform before you leave. Schedule your content to be shared during your regular posting times while you’re away. Most blogging platforms including WordPress, Wix and Squarespace have a built in scheduling tool.
- Social Media – Leverage tools such as Hootsuite, Buffer or Meet Edgar to schedule your Facebook and Twitter posts. Hootsuite and Buffer have free plans but I do recommend investing in a social media management platform. I use Buffer Awesome and it’s a life saver when it comes to scheduling and analytics. Another option is to hire a virtual assistance via a tool such as Fiverr to schedule your social media posts for you.
- Create Auto-Responders – Create thank you notes for those that purchase your products and services. Setting this up will depend on the platform you are using, such as Big Cartel or Gumroad for sales. There are plenty of tools that will auto-deliver your virtual products. If you are providing physical products inform the consumer on when they can expect their product to ship to eliminate confusion. If you are providing a service, advise the client on when they can hear from you on next steps or even better, provide them with a link to your calendar to schedule a call upon your return. A great tool for this is Calendly.
- Newsletters – If you have an email list, pre-write emails to your list and schedule them to send while you’re out. Mailchimp allows you to schedule emails with their free plan. If you email your list regularly, you’ll want this to continue while you’re vacationing.
As you may have noticed, scheduling is focal point of all of the tips listed. If you fail to plan, you fail to plan. Using a content calendar will assist you in the planning as relates to social media and your business plan will assist you in your other business processes. So tell us in the comments, what automation systems have you invested in that have made your business run smoother?