EmpireLifeMag.Com had the pleasure of attending and covering the 2015 Brown Sugar Beauti Expo during its inaugural visit to Chicago!
A little background: Brown Sugar Beauti was founded by beauty enthusiast and blogger, Gracelyn Fraser, who has always loved all things beauty…hair, makeup and beauty products. She chose to produce an event for local beauty enthusiasts and businesses to partake in the latest in hair, makeup and skincare for women of color: the birth of Brown Sugar Beauti Expo! The Expo begun in Houston in 2013; August 16th, 2015 marked the event’s first trip to the Midwest.
The fabulous Expo took place at the modern Jackson Junge Art Gallery in Chicago’s Wicker Park neighborhood. Once I walked through the door, energy was high and the space was full with Brown Sugar Beautis. With sounds provided by the lovely DJ Rhated R and hosted by the gorgeous Takeya Monique, attendees enjoyed light bites, refreshments and sweets courtesy of Sprinkles Cupcakes Chicago. Complimentary massages were also provided, giving attendees the opportunity to relax and be pampered.
Vendors’ tables covered the room, providing tons of awesome products for ladies to take home. A notable name in natural hair, Curls, was present with their representatives in adorable electric blue tutus. Their gift bags contained concoctions to help Beautis achieve flawless coils. Vendors also included Chitown-based Curl Kitchen and Natural Souls Hair Cottage straight out of hot Houston, TX.
Makeup Artist Chellie Yvonne spent the entire event making attendees feel beautiful with full makeup consultations. The African American beauty staple that is Fashion Fair Cosmetics both a table and presentation that featured how to contour and highlight brown skintones.
Other presentations included Poof It For Hair, a revolutionary product for achieving flawless curly hairstyles and we were able to enjoy a couple soulful selections from songstress Christine Whack. VIP guests included the oh so stylish Chicago-based bloggers and YouTube personalities @donedo, @christian_byshe, @chigirlmakeup, @naturalista86, @saunyaaa and @anicolec_.
The cherry on top of this wonderful event was Brown Sugar Beauti’s signature Beauty Goodie Buffet, where attendees were able to fill their bags to the brim with, get this, FREE beauty products. Goodies included lashes, nail polish, lip color, scented oils, hair products from Beautiful Textures and more. I thought this was so very cool and such a treat for the Empirelista who loves products that make her feel fierce and flawless. The Brown Sugar Beauti Expo was truly a one-of-a-kind experience and I’m excited for their next visit to the Windy City!