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Back At It Again: The Freshly Picked + Ayesha Curry Holiday Collection

fp_ayesha_image1If it’s not broke, don’t fix it. Such is the case with the Freshly Picked + Ayesha Curry collaboration, which is making its second debut this year! This past summer, the duo launched their first collaboration, which was highly successful and the first celebrity collaboration for Freshly Picked. Now, they are back with three new styles of the highly sought-after baby moccasins for the holidays.

When asked about what the collection represented for her, Ayesha answered:

“When I was gathering inspiration for this collection, I wanted to design something magical and colorful my girls would love. My favorite part of my holiday collection is how well each style goes with any outfit and still captures the playfulness and fun of childhood. These shimmery, metallic moccasins with pops of color absolutely capture my vision!”

The Freshly Picked + Ayesha Curry Holiday Collection features shimmery, metallic moccasins with pops of color in fun names like “Geo Rose,” “Glitz & Glam,” and “Holographic.” Ayesha designed this collection with her girls in mind and loves “how well each style goes with any outfit.” She feels a personal connection to the brand that she discovered when Riley was a baby, being captured by the designs and the fact that the company was created by a mom.

Freshly Picked founder, Susan Petersen, and her team truly understand the concept of depth over width as it relates to building a solid brand. One product, baby moccasins, has sustained the company since its launch in 2009. The product line features tried-and-true collections such as “Classic” and “Signature,” blended with innovative brand collaborations like Freshly Picked + Ayesha Curry. These collaborations allow the company to explore various design aesthetics while creating new news and leveraging the audiences of well-known collaborators sharing similar values.

The Freshly Picked + Ayesha Curry Holiday Collection continues to be the standard for successful brand collaborations and the magic that can happen when there is brand alignment. The collection debuted mid-November and is exclusively available on Head over to their website to grab a pair of these limited edition moccasins for your favorite baby girl before it’s too late.

thumbGuest Contributor: Aaja Corinne Magee

Aaja Corinne Magee is a Chicago-based image & personal branding strategist, specializing in helping high-potential leaders create game-changing, personal brands. For more savvy advice and quick tips, connect with her on Facebook, Twitter, Instagram, and Periscope, and sign up for her newsletter at

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