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10 #BlackGirlMagic Takeaways from #EmpowerHER17

One word that defined 21Ninety’s EmpowerHER Conference? MAGIC.

From the invaluable insights from all the amazing featured guests, the accessibility to those guests that you could never get anywhere else, the sincere fellowship between all the attendees and the FLAWLESS looks that every woman in the room was serving… yep, it was lit.

If you weren’t able to experience the magic firsthand or just want to keep reliving it over and over, check out the top 10 takeaways that were gathered by Brand Chicago‘s Brittany Applegate:

1. You don’t have to have a ton of money — you just have to have a ton of TALENT.

Chill on the “I just don’t have the money right now” excuses — COLLABORATE with other talented individuals and step your talent up. “Your gifts will make room for you.”

2. There are NO original ideas – it’s about how you put your spin on things and make it attractive to your audience.

Too often people cry about someone copying them as if they invented the wheel. Just do you.

@ejbennett23 is making it HAPPEN for US and creating spaces for Black art in Hollywood. #EmpowerHER17

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3. It’s okay to learn from others. You’re supposed to. It’s called benchmarking and competitive analysis.

I’m always watching what others are doing to see how I measure up, where I can improve, and where I’m killing it!

4. You need 3 C’s to be successful — Creativity. Consistency. And Commitment.

5. Followers don’t equal customers.

You need engagement. You need to figure out a plan to covert your followers into customers. Use calls to action.

6. A good brand should both attract and repel.

Be authentic to attract the people you’re supposed to and repel the individuals you’re not.

7. Forget being a culture fit. Be a culture ADD (especially in the workplace!)

Add to existing cultures. Add value by embracing what makes you unique and sharing it with others.

8. The only way to get better at writing is to READ more.

I think the only way to get better at anything is to READ more. My summer reading list is full.

9. Struggle breeds innovation.

Embrace it. And distractions are the enemy of progress. Eliminate ’em.


10. Want to be more productive. Try working for 25 minutes straight, then take a 5 min break. Repeat till complete.

Apply, do, repeat.

#EmpowerHER17 started off with a bang! We share the some of the gems dropped by @zimism and more at EmpireLifeMag.Com!

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Want more #EmpowerHER17 goodness? Follow Empire Life on Instagram and Twitter for our exclusive coverage and of course check out the #EmpowerHER17 hashtag!

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